This is the final stage where the finished film is released to cinemas and then on DVD, Blu-ray and VOD. Press kits, posters and other advertising materials are created to help market the film. This often includes the film being promoted on the film festival circuit, as well as creating a website dedicated to the film. The distribution rights for the film are usually sold country by country, with the distributors, financiers and production company sharing in any profits after the costs of distribution have been paid for.
Here you will find publicity material such as posters and advertisements, festival press conferences and interviews, awards received, director’s commentary and the soundtrack.